Why business should invest in design

Why business should invest in design

For both businesses and individuals, the market in the UK is tough at the moment, we all know that. The need to save money seems to always start with the temptation to slash the marketing budget, which has a huge impact on the design resources. Having said that, you should still invest in design.

Investing in graphic design is essential for businesses for several reasons, ranging from brand identity and customer engagement to overall business growth and competitiveness, even when times get tough financially.

I have created a short document highlighting why I, after thirty years of experience in the design industry, believe businesses should keep investing in graphic design and not cutting it back.

Yours creatively
Sean

There is a lot that goes into web design

There is a lot that goes into web design

I recently bumped into a neighbour of mine who is also an owner of her own small but successful business. She looked distressed and told me about how her web design was causing her all sorts of problems and that she losing business as a result of her website not working correctly.

I hear of this quite a bit. “I can do this myself, there can’t be much to it” is the thought businesses have…it never turns out as expected.

Creating a website to represent your business is one of THE most important decisions any business can make, so why cut corners and not give the job to trained professionals?

There’s a lot that goes into creating a good website so make sure it’s done properly.

Yours creatively
Sean