Latest work

Latest work

Latest work

Recent projects have included digital creatives and designs for the automotive industry including Bentley, Audi, VolksWagen and Jaguar, plus experiential concept interiors for a new training centre and a DM for Dog’s Trust. Also, I have created an ad for Centrepoint which focusses on helping homeless youngsters find shelter. I’ve been busy designing and illustrating my first children’s book titled Piggyback Ride which will be published soon. Additional I concepted and created both an album cover and facebook animation for the singer Allen Austin-Bishop and his band.

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Citalia 'like a local' campaign

Citalia is a premium travel brand and asked for a new concept for its existing ‘Like a local’ campaign.

Saga Legal product creation

Saga Legal product creation

Saga Legal product revamp

Saga tasked me with creating the strategy and look of its Legal product offering. This had been a bold venture for the business, entering into an industry that had been previously dominated by the high street solicitor.

Firstly, I created the positioning statement ‘Legal made clear’ which highlighted the main product benefit to the customer and also differentiated Saga Legal from it’s main competition, the high street solicitor, well known for it’s opaque use of ‘legalese’. I then decided the clearest way to communicate this to the customer with the look and feel of the product was to strip out any imagery and create a simple typographic solution for all it’s integrated media. The clarity message was also carried forward on a series of TV adverts.

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Saga Insurance and Finance campaigns

Saga Insurance and Finance campaigns

Saga insurance and Finance campaigns

I have worked on numerous creative integrated campaigns for Saga mainly focussing on the insurance and financial products. The challenge was to make each integrated campaign standout in highly competitive markets, often without unique selling points to attract the customer.

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Logos and branding

Logos and branding

Logos and branding

I understand the importance of brand to a business and customer, where the logo is an integral element. A logo has to be flexible, working across many sizes and media. A logo should evoke what a company or organisation stands for. I work with you to ensure I get that right every time.

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KPMG Campaigns

KPMG Campaigns

KPMG campaigns

My job was to enhance the creative quality for both internal and external integrated communications for KPMG. Highlights included a total redesign for the highly subscribed Alumni Magazine and the Make Some Noise campaign amongst many others.

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