Why business should invest in design

Invest in design money being put into a head

For both businesses and individuals, the market in the UK is tough at the moment, we all know that. The need to save money seems to always start with the temptation to slash the marketing budget, which has a huge impact on the design resources. Having said that, you should still invest in design.

Investing in graphic design is essential for businesses for several reasons, ranging from brand identity and customer engagement to overall business growth and competitiveness, even when times get tough financially.

I have created a short document highlighting why I, after thirty years of experience in the design industry, believe businesses should keep investing in graphic design and not cutting it back.

Yours creatively